As the economy will move from recession to expansion, leaders will shift their focus from cost cutting to growth stimulating maneuvers. While launching new products and services can be immediately mimicked by competition, providing extraordinary customer service will be a key differentiator to stay ahead of competition. Perceptive companies are increasingly looking to their customers to drive growth by tailoring offerings to customers’ unique needs. The problem many companies face, however, is to do so without incurring heavy costs and and complex processes. Building a truly customer-centric organization is the solution, and PrestaServe has been exclusively designed towards this end.